So I finally watched Moneyball the other day (better late
than never). Being an avid baseball fan,
I obviously knew the story, and the ultimate results (immediate and
long-term). Moneyball wasn’t the ONLY
reason baseball began its monumental shift to a stat-driven, saber-metrics
machine, but it definitely played its role (especially in the eye of the
general public).
Much of the analysis I have consumed regarding the“Moneyball theory” boils down to one thing; market inefficiencies (or arbitrage opportunities). Find a
skill/quality/trait that is undervalued and capitalize. Soak up the arbitrage opportunity until it
either wears itself thin or everyone else catches on. These opportunities allow an individual,
company, or university to get surplus value for their money. More bang for your buck.
Nowadays, with the onslaught of media/stats/analysis, these market
inefficiencies usually have a smaller window, and, as a whole, are harder to
come by.
But guess what, there just so happens to one of these
“arbitrage opportunities” in college football.
Of every sport on Earth (yea, I looked them all up), coaches
are BY FAR the most crucial in football.
It’s not even close. Heck, every football
team has about twenty of them. They
motivate, they strategize, they inspire, they recruit, they manage, they lead…
they literally do everything except tackle and score touchdowns (somewhat
important stuff, nonetheless).
Now the best coach in college football doesn’t immediately
translate into wins, but given time, the cream truly does rise to the top. Look at Chris Peterson; he has created
something special in, of all the places, IDAHO!
Seriously? Idaho? Most educated people don’t even know where
the state of Idaho is, let alone high school jocks.
So where exactly is this market inefficiency I speak of? Money.
It’s all in the money. How much
was Nick Saban worth to Alabama this year?
Way more than his meager 5+ million dollar salary, that’s for sure. What was Kevin Sumlin worth to A&M this
year? Yea, you get the picture.
(Sidenote: they say
Johnny’s Manziel’s Heisman victory was worth roughly $37 million dollars (and
still counting) in exposure to Texas A&M.
And that is JUST the Heisman victory and its corresponding media parade,
that doesn’t even take into account the incredible publicity on a game to game
basis this past season.)
Back to coaches (the guy’s that actually do get PAID).
Texas A&M has a pretty nice pile of cash in their
coffers. And I am pretty sure MORE cash
is being added to that pile each year than being taken away (especially this past
one). What makes that pile grow? Winning, and winning often, and winning big.
Winning results from a mix of coaches and players. Players are unpredictable, irrational
teenagers that don’t always pan out.
Bring in an electric talent, and then cross your fingers that it
develops. You know who develops
talent? Coaches. You know who calls the plays and puts players
in the position to succeed?
Coaches.
Excuse me for repeating myself; I am only trying to stress
the importance of coaches. Take a look at this link showing the 2013 salary of all the SEC coaches. You are telling me that all these schools
couldn’t double those salaries if it meant bringing in the best of the best
(granted some of them already have the best of the best)?
A university is able to control who their coaches are with
far greater certainty, than that of their players. And how do they do that? Money.
You want to win in college football and elevate the ENTIRE University? Go buy the best coach.
Don’t get me wrong, it isn’t THAT simple, but it will
definitely increase your odds. Also, for
the sake of this argument, take small schools out of the equations (they may
actually have financial limitations); I am basing this argument on large,
well-known, cash-heavy universities.
Want to woo the best coach?
Offer him DOUBLE what he is making right now. Let’s take the MOST expensive guy for
example: Nick Saban and his $5 million dollar contract. What in the world is stopping some school
like Tennessee or Purdue (random enough?) from saying, “hey Nick, I know you
have a pretty solid gig, but how ‘bout we give you $10 million dollars to come
rejuvenate our program.” Money talks,
and I guarantee you, Nick Saban would at least take that $10 million dollar
phone call.
What do you have to lose if you are Tennessee or
Purdue? Money? Who cares, you make that stuff every
year. If the wallet starts feeling
light, dip into the alumni coffers. If I
am a millionaire (and devout Tennessee alum) and you tell me I have the ability
to influence Nick Saban? Da gum, SIGN ME
UP!
What about coordinators you say? Well, I honestly think the
market inefficiency becomes even more apparent as you move on down the coaching
totem pole. Offensive and defensive
coordinators… yea, those guys are pretty darn important too. Want to get (or keep) the best? Simple, offer them more money. There are elite, TOP-NOTCH coordinators
running around in college football capable of completely revamping one side of
the football. And you are telling me
that’s not worth a million dollars? Your
school is notoriously known for defense, but can’t seem to figure out the other
side of the ball? Go find the next Kliff
Kingsbury and offer him 1.5 million dollars to revamp your offense. The best offensive and defensive minds (successfully) adapt to the personnel they are provided.
Listen, this is just my theory. There will always be conflicting factors such
as ego, comfort, and loyalty, to name a few.
But you tell any coach in America that you will double his salary and I
guarantee that coach will mull it over.
Coaches are competitors and want to be treated like so. With a college football playoff around the corner, this dollar bill steam train is not slowing down. Want to get on the fast track to that college
football playoff?
Make it rain.